As part of the wider Newbridge Silverware brand refresh, I developed a comprehensive set of digital brand guidelines to establish a consistent and recognisable visual identity across the brand’s growing digital presence. The guidelines created a clear framework for how the brand translates online, covering typography, colour, imagery, graphic treatments, layouts and digital advertising. Particular consideration was given to creating a system flexible enough to work across e-commerce, social media and paid campaigns while retaining the premium character associated with Newbridge Silverware. The system also established a consistent approach to Meta and Google PPC creative, including static, video and UGC formats, helping streamline the production of new campaigns while maintaining a cohesive visual identity across different products, collections and audiences.